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Search Engine Marketing Glossary
- Anchor Text
- The text within the <a></a> tags of a webpage document is called the anchor text.
- Backlink
- A hyperlink pointing to a Page A from Page B is a backlink to Page A. Backlinks are also known as inbound links.
- Clickthrough rate
- Acronym - CTR, Number of ad clicks/number of impressions x 100. If an ad gets 20 clicks out of 1000 impressions, then the CTR, is 2%.
- Cost-per-click
- Acronym - CPC, The amount spent by an advertiser when their ad is clicked by a potential visitor. In a Cost-per-click or CPC advertising system, the Advertiser pays only when the ad is clicked by a visitor.
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